Not your shade?

Permanent Colour 5.5 Brown + Shade Shot

£ 19.00
save £10 on your first order when you choose auto-delivery
Not your shade?

Say goodbye to greys and hello to award-winning brown permanent vegan hair dye that is kind to hair. Ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot to achieve multi dimensional tones with truly personalised, unique hair colour results.

Pair with Chestnut Brunette shade shot for rich chestnut tones, Smoky Brunette shade shot to banish any unwanted red or orange tones, or Icy Blonde shade shot for a mid ash brown.

Josh’s advice​...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair. 

Discover the full brunette collection

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  • Shine Complex
  • Natural Looking
  • 100% coverage
  • NO ammonia
Select your Shade Shot…

Enhance your tones for a colour finish as unique as you are. Watch Josh explain Shade Shot.

  • chestnut brunette
    chestnut brunette

    For a warm, rich result

  • icy blonde
    icy blonde

    Cool, pale blonde with no trace of yellow

  • smoky brunette
    smoky brunette

    Brass-free brunette without a hint of red or orange

  • caramel

    For rich, honey hues

  • copper gold
    copper gold

    For golden, copper tones

  • chocolate

    For a luxurious neutral brunette

£ 19.00

Josh Talks Colour

"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."


Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour

Full of

Hydrolysed Quinoa, Shine Complex
Full list of ingredients

Colour Match

Not sure on your shade match? Try our free consultation tools
Find your shade

What our clients say:

"Your product range is so in tune with what I need and leaves my hair feeling fantastic"

How to use

How to use

Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.

Worth noting

Pairs well with

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6.5 Deep Darkest Brown added to bag