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Not your shade?

Permanent Colour 9.0 - Blonde + Shade Shot

£ 19.00
save £10 on your first order when you choose auto-delivery
Not your shade?

Say goodbye to greys and hello to award-winning blonde vegan permanent hair colour that's kind to hair. Ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot Toner to achieve professional-looking multi dimensional tones with personalised, unique hair colour results.

Pair with Champagne Blonde Colour Shade Shot Toner for super soft sun-kissed tones, or Icy Blonde Shade Shot Toner to banish brassiness for a cool, light blonde finish without a hint of yellow.

Josh’s advice​...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always here via the icon on the bottom right of your screen. For tutorials and help try our ​blog​, or consider a ​free personal video appointment​.

Discover the full blonde collection.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

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  • Shine Complex
  • Natural Looking
  • 100% coverage
  • NO ammonia
Select your Shade Shot…

Enhance your tones for a colour finish as unique as you are. Watch Josh explain Shade Shot.

  • champagne blonde
    champagne blonde

    Golden, sun-kissed finish

  • icy blonde
    icy blonde

    Cool, pale blonde with no trace of yellow

£ 19.00

Josh Talks Colour

"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."

Accolades

Winner of Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour

Full of

Hydrolysed Quinoa, Shine Complex
Full list of ingredients

Colour Match

Not sure on your shade match? Try our free consultation tools
Find your shade

What our clients say:

"Your product range is so in tune with what I need and leaves my hair feeling fantastic"

How to use

How to use

Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.

Worth noting

Pairs well with

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6.5 Deep Darkest Brown added to bag